The Brief

Branding is a way of defining your business to yourself, your team and your market audiences. Branding is just as important for small businesses as it is for big names. The benefits that a defined brand can bring are the same as when people fall in love with each other. When customers connect emotively – because they share the same values and beliefs of a brand – it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales.

Visual A

Visual B

Conceptual Design Samples

Skills Needed

Branding and design skills are crucial but so is the ability to implement the design across multiple technologies and multi media channels these days. We can help get your brand across to your target audiences.

Project Planning 98%
Graphic Design 92%
Branding 96%
Multimedia 98%

Initial Concept Planning

You cannot beat a face to face meeting to build rapport and develop a full understanding of each others needs and expectations. Only then can you establish the foundation for a plan to meet those needs.

Drafts & Revisions

With a clear brief then drafts and revisions can be kept to a minimum, which benefits the overall cost as well as the time taken to achieve the end result.

Final Delivery

With an agreed and clear brief, achieving the desired result is assured. We will supply all required files via cloud services.

Consistent Brands

These days your brand will develop a presence in many varied locations, from your website to forums, a growing variety of social media platforms, perhaps a mobile app, as well as traditional signage, printed brochures & media. Its important that branding works across all these formats representing your business, whether it be a widescreen desktop to a tiny icon on a phone.

Excellent Results

Results on your marketing efforts have never been so easy to collate and attribute to individual campaigns. Analytics on your website can give you live information as well as tremendous insight into how your audience is interacting with your brand. Virtually all online tools can contribute their part to the overall picture of what is working and what isn’t, making future business decisions that much more effective.